B2B Contact data expires at a 24% – 36% rate per year. That number compounds when you consider manual entry errors and the expired data uploaded from third party lists. The result is a Salesforce.com instance with highly inaccurate, incomplete, and outdated information. It’s no wonder sellers look at Salesforce.com as an administrative burden and not a strategic tool to advance their deals.
Data Cleansing– Synthio will identify the contact records inside of Salesforce.com and place the INACTIVE term on the First Name field. This way sellers can immediately know the contacts that they should prospect.
Data Appending– Synthio will validate the contact records inside of the account and add fields such as title, phone, location, and email address as well as rich company detail.
Net New Leads– When Synthio identifies INACTIVE contacts at an account, we share the contact’s new location with contact details. These contacts and details are added to Salesforce.com as Leads to reengage.
RampedUp can empower a seller with the ability to Clean / Append / Find New Contacts all within their Targeted Account. The Salesforce.com Clean button inside of the Account Battlecard will complete the Account record, identify old records, update incomplete contacts, and upload contacts not currently in your database. The functionality will follow overwrite rules and ideal buyer personas created during set up.