We are in an age where we are defined by the technologies we use.
Building out buyer personas almost always includes consideration of the technology stack. Whether or not a company uses Salesforce or hosts their website on WordPress may mean the difference between them buying your product, or not. Knowing who uses your competitors’ software and knowing who uses complementary software is a major asset to add to your dataset. We allow our customers to know what accounts are using what technologies and build lists of contacts with the same.