6 Reasons why your Salesforce.com data is Bad

1. Transiency: B2B Contact data expires 24-36% rate per year – Hubspot. Its hard to keep up with everyone who is moving on.
2. Relying on Email Validation: 50% of Email Addresses won’t bounce because they are Accepts All Servers
3. Sales people: 15% of inaccurate data is due to misspellings, abbreviations, or acronyms
4. Form Fills: Up to 70% of Online Forms are purposely incorrect – subscribers want the information but don’t want solicitation
5. List Buys: Contact compilation takes up to 15 months to produce
   • Tax Records / Credit Bureaus / Trade Associations / Outsourced teams need months to compete one record
6. Too Many tables: Salesforce.com has independent Contact, Account, and Lead tables often leading to redundant or mismatched data.