Creating Demand is difficult – it takes just as much will as it does skill to be successful at it. The problem is that our buyers are busy and our competition has access to the same mass communication tools that we do. As a result – our solicitation is drowned out with everyone else. At RampedUp, we understand the hurdles that sellers have to jump over so we use an Icebreaker program that is multi-touch, multi-media, and personalized to every buyer. They are short, can be used for phone, social, email, but templated so as not to paralyze demand gen efforts with excessive research.
Since @<Company Name> and our most recent customer @<Customer 1> are both in the in the @<Industry> industry, I thought I would reach out and share why they came on board. We worked with their @<Title 1>, @<Title 2>, and @<Title 3> to really understand their business, it is what differentiates us. I will have the @<Customer 1> use-case prepared for a call if you are free early next week.
The CEB graph you see to the right show just how important it is to reference the entire buying committee – because there are going to be more people involved in the decision anyway.
Icebreaker #2 – Triggering Event – referencing a news headline shows you have done your homework.
I saw that @<Company Name> was in the news recently: @<Trigger Event Headline>
We work with growing companies like @<Customer 1> in the @<Industry> industry. With the recent news, it looks like a good time to share how we are helping titles such as @<Title 1>, @<Title 2>, and @<Title 3> reach their goals. Are you free for a quick conversation early next week?
Icebreaker #3 – Competition – all companies are defined by their competitors.
I was researching @<Competitor 1> in the @<Industry> industry and came across @<Company Name>. I saw that @<Company Name> was in the news recently: @<Trigger Event Headline> so I wanted to introduce myself and my company.
If you are you looking for a competitive advantage against @<Competitor 1>, we can help. We help companies like @<Customer 1> reach their goals and would like to do the same with you. Are you free early next week?
Icebreaker #4 – Installed Technologies – Time honored competitive or complimentary strategy
I have done some research on @<Competitor 1> and the decision making process the @<Title 1> did evaluating @<Installed Technology 1> and wanted to share some insights. Are you open to quick conversation on how we helping companies like @<Competitor 1> in the @<Industry> industry improve upon their experience with @<Installed Technology 1>? Are you free to speak early next week?
Feel free to steal these templates for your own demand generation efforts. We built a platform that will auto-populate these fields to make this process super simple.