On May 4th, 2019 Salesforce.com stopped selling Data.com Connect – you can read more about the product retirement here. The big question is why would they walk away from $142,000,000 acquisition? There are a couple of reasons:
- LinkedIn: The individual themselves are a better source of the truth than the data swapping methodology that created Data.com. Social media outlets like LinkedIn were proving to be a better version of the truth than salespeople swapping old records. And that is important when you consider that B2B Data Expires at a 3% Rate Per Month according to Hubspot
- Account Based Marketing puts a premium on targeted communication to companies and buyers that fit your ideal company profile. Long gone are the days of buying lists of hundreds of thousands of records and sending out an unsolicited email.
- GDPR – or the European Union’s General Data Protection Regulation. The law is quite punitive and happens to take effect the same month. The law requires businesses to show opted in consent before you solicit them – and since consent cannot be passed from one business to another this hampers list acquisition.
All Data.com customers are entitled to a contact matching program from RampedUp!