ATLANTA, GA, January 6, 2020. RampedUp announced their 2020 Marketing Data CleanUp promotion for global marketers today. The announcement comes on the heels of the US Federal Trade Commission recognizing RampedUp as a compliant partner in the US – EU Privacy Shield. and the enactment of the California Consumer Privacy Protection Act effective Jan 1, 2020.
“The 2020 Marketing Data CleanUp Promotion is designed to help global marketers do two things. One, identify the records that are subject to opt-in laws in Europe, Canada, and California and two, update records that have expired in their marketing database. Contact decay is a big problem for B2B marketers as professionals become more and more transient in their jobs. We have seen contact data expire by as much as 36% per year in some countries,” says Scott Miller, founder of RampedUp.
RampedUp has over 400 Million global contacts sourced from public information. This gives companies looking to update global contacts comfort in that the information provided from RampedUp complies with the Legitimate Business Interests provisions within the GDPR.
“We worked closely with the Federal Trade Commission to ensure we comply with the US-EU Privacy Shield framework. This means that our customers can feel secure that the data we provide them on US and European citizens is legal and within their rights to use as long as they abide by the opt-in laws of the US and EU,” shares Scott Miller.
Marketers looking to take advantage of the Free 2020 Marketing Data CleanUp promotion can do so by going to the RampedUp Website. The information provided will identify and update old and inaccurate contact records provided to RampedUp in addition to sharing if these contacts are subject to international opt-in laws.
About RampedUp: We help Marketers breathe new life into their existing lists through our ADVANCE Data Hygiene tools. Enrich, Cleanse, and Recover old records to ensure greater deliverability and compliance. We will watch your data and alert you to changes so your marketing lists never get old.