4799 Trigger Events for the Week of August 5th

It was a busy week last week in that RampedUp made 4799 Trigger Events available – below are a sample of the trigger events by categories we cover.

RampedUp empowers sellers with critical intelligence that sparks buying decisions. Trigger Events are corporate initiatives (either positive or negative) that generally proceed new purchases.  Unlike following a company and waiting for the trigger to occur – RampedUp finds triggers then provides company detail in context to make a sales call.  Since RampedUp is integrated with Salesforce.com – sellers can import trigger events as leads for action items!

119 Trigger Events for Corporate Expansion   
UniVista Insurance Unveils West Coast Expansion Strategy
150 Trigger Events for Awards
Demandbase Named Best Overall MarTech Company of the Year by MarTech Breakthrough
483 Trigger Events for Earnings   
Apollo Medical Holdings Reports Revenue Of $130.0 Million For The Second Quarter Of 2019
264 Trigger Events for Legal Issues   
Facebook could face billions in potential damages as court rules facial recognition lawsuit can proceed
2225 Trigger Events for Products and Services   
ULA successfully launches fifth US Air Force-protected communications satellite
283 Trigger Events for Personnel   
Starwood Retail Partners Promotes Vincent A. Corno To Chief Operating Officer
393 Trigger Events for Partnerships and Joint Ventures   
BlockApps and Tech Mahindra partner to accelerate adoption of blockchain business networks
112 Trigger Events for Corporate Expansion   
Experian acquires MyHealthDirect, strengthening leadership position in patient access and engagement
170 Trigger Events for Mergers and Acquisitions   
Leidos to Acquire IMX Medical Management Services
56 Trigger Events for Events   
Ingram Micro IoT Summit Ignites Discussion Around Secure-by-Design Technologies and Business-Ready Solutions
151 Trigger Events for Real Estate   
Starboard Commercial Real Estate Announces Sale of 598 Bryant Street in SOMA
393 Trigger Events for Investment and Financing   
Klarna Announces $460M Equity Raise to Further Support Massive US Growth
August 11, 2019 / No Comments /  

4 Reasons to Bridge the B2C / B2B Marketing Gap

Global Marketing professionals have always had trouble using B2C data – it is akin to the 4th wall in theater. “The Fourth Wall is a theatrical term for the imaginary “wall” that exists between actors on stage and the audience.” There has been a real resistance from marketers to use anything other than the contact information given to them from on online form – but that resistance is fading.

Today – marketers will re-target website visitors for digital advertising or promote a person as a qualified lead and allow sales to call them directly. Most companies will enrich incoming leads with information that will allow for content more customized than the data given on an online form.

The concept of crossing the B2C / B2B barrier may feel like you are crossing the Fourth Wall – but it really is just an extension of a data enrichment policy most marketers are already using today. With that in mind, here are four ways to bridge the B2C / B2B gap to better engage your customers and prospects:

  1. Append Professional Information from Personal Email Addresses. This may seem like the easiest way to get started. After all, you are a B2B marketer and an online form was completed with a personal email address alone. You need to qualify this person based on your ideal customer profile and there is no way to do this unless you find out more about this person using the only data you have on them.
  2. Append Social Profile Information from a Professional Email Address. This piece can also help bridge the gap especially if you are adding profiles from LinkedIn – which is mostly a professional social network. This is especially helpful if the form filler came from LinkedIn or another social site. By adding social profile information you can pass a lead to a (BDR) business development rep who can continue the conversation in the same median, follow that person, or connect with them.
  3. Move the Conversation to the Personal Email. This process is a lot easier than you may think. Today, most people view their email through their phone that comprises all of their email accounts in one view – so rarely do people initially associate an email to a personal inbox. However, savvy marketers will create content tailored for personal emails that is more informational, less formal, and designed to withstand the test of time. Think newsletter vs. demand generation or webinar vs. appointment or customer vs. prospect.
  4. Activate your Professional Data for Digital Advertising: When you decide to jump feet first into targeted display advertising, most companies need personal unique identifiers such as social profile and personal email data. Working with companies like LiveRamp or Terminus – it is a costly prerequisite. With this information already appended, you will realize a much more effective campaign across digital channels.

Once you have bridged the gap from B2C to B2B – you can also overcome some of the difficulties of data decay. B2B data expires at a 24% – 36% rate per year but personal email addresses and social profiles are closer to 2%. That will allow you to continue the conversation long after a customer or brand advocate has left their job and moved on to the next one.

July 23, 2019 / No Comments /  

Today, Marketers do Business Without Borders

Donald DePalma the utmost authority on international marketing once said, “the sun never sets on the internet.” Global marketers know that their charge is to engage their buyers where they reside, in the language they speak, and abiding by the local opt-in laws. After all, if your product or service can be delivered anywhere the web reaches, then your customer base is just as global.

When I worked at Synthio as the Chief Sales Officer – we had a phrase of meeting people where the are. That saying holds true more so for global marketers. From looking at our own database, there are more C-level decision makers outside of the United States than there are inside the United States. Expanding your reach abroad not only provides your business with more potential customers, it also opens up the calendar. As example, Europeans and North Americans often take long breaks from June until August. That is not the case for countries south of the equator. Also, many countries in North America and Europe take a log winter break for Christmas and the New Year where many countries in Asia do not.

Effective global marketers also understand that communicating with customers in their own language gets results. The term “gerente” means manager and director in Spanish. If someone is describing themselves in these terms on the social media pages then that is the language the prefer to speak. There are over 200,000 people with these terms in title in Mexico and South America in our database. The opposite is also the case – if someone refers to themselves as a Manager or Director on LinkedIn, then you can feel comfortable communicating with them in English.

Lastly, the world of global marketing has become very tricky when it comes to abiding by global opt-in laws. Europe and Canada require a company to gain consent before they can e-mail a person. California residents also will have this protection starting in 2020. The key to understanding who is covered by these laws is to know where the reside. RampedUp provides country and state of residence so a global marketer can feel confident they are not subjecting their company to the risks of high fines.

July 15, 2019 / No Comments /  

10 Reasons why you Should Clean your Marketing Database

Per Hubspot, B2B Marketing Data expires at a 24% – 36% rate per year. The impact that has on marketing is severe – namely in the form of much lower performance and inbox placement. The remedy: clean your database with RampedUp Global’s ADVANCE Hygine tool. Here are 10 reasons why:

  1. Identify contact that are covered by Opt-In Marketing legislation such as the GDRP / CASL / CCPA.
  2. Update old, incomplete, and inaccurate data that creeps inside your database.
  3. Add contact location data to support field marketing efforts
  4. Turn those free mail accounts into actual B2B intelligence
  5. Normalize key fields like industry and title for better reporting and segmentation.
  6. Quickly route inbound leads to the appropriate seller with complete information.
  7. Breathe new life into stagnate lists with unique fields such as Skills
  8. Stay within database limitations keeping only the freshest and most up-to-date contacts.
  9. Shorten web forms to increase conversion.
  10. Identify harmful email addresses that can lower your deliverability
July 2, 2019 / No Comments /  1

RampedUp Introduces ADVANCE Data Hygiene Tools for Global Marketers

ATLANTA, GA July 1, 2019 — RampedUp Global, the company that helps marketer do Business without Borders, announced a new solution for contact data hygiene. The ADVANCE Data Hygiene tool will allow global marketers the ability to take advantage of RampedUp’s 350 Million contacts to update their old, inaccurate, and incomplete contact data.

ADVANCE is an acronym covering the main elements of the hygiene tool and report;

Example of ADVANCE Data Hygiene Results
  • Append – Upload a list of personal, professional, or old email addresses for more data
  • Dedupe – Identify duplicate contacts – even if they have the different email addresses
  • Validate – Understand what email addresses are good, bad, or harmful to marketing efforts
  • Analyze – Share an ideal customer profile and top buyers for ABM campaigns
  • Normalize – Universal data fields makes for better reporting and segmentation
  • Cleanse – Identify and update old, inaccurate and incomplete contact records
  • Enrich – Provide up to 50 fields of data such as contact covered by opt-in email laws

“We have been helping global marketers find their best prospects for a long time. But B2B data expires at a 24% – 36% rate per year. Now we are excited to provide a tool that will allow marketers to clean up their existing database. The ADVANCE Data Hygiene tool and report encapsulates all we can do to help marketers with their international data needs,” shares Liz Miller, Chief Sales Officer of RampedUp Global.

RampedUp Global is offering the ADVANCE Data Hygiene Report free to all marketers that are interested in seeing the impact of the service.

Register for a Free ADVANCE Data Health Analysis

About RampedUp: We manage 350 Million global contacts where every person has a social profile and a validated email address. Our sales tools provide local phone numbers, rich account intelligence and personalized messaging that drive new appointments. We help Marketers breathe new life into their existing lists through our ADVANCE Data Hygiene tools. Enrich, Cleanse, and Recover old records to ensure greater deliverability and Compliance.

July 1, 2019 / No Comments /  

The High Risk of Catch All Email Servers

Catch-all is the type of email address that causes the most confusion for our clients and handling them properly requires an understanding of what they are and how they work.

The right strategy depends on the specifics of your situation, such as your data collection practices, the goals of your campaign, and how you send your email campaigns.

But don’t worry! This article will introduce you to catch-all servers and the associated risks, allowing you to make the right decisions for your business. 

What is a catch-all email server?

A catch-all email server is also referred to as an “accept all” server, which should help you understand how it functions:

A catch-all is a mail server configured to accept all emails sent to the domain, regardless of whether or not the specified mailbox exists.

Office 365 mail servers are mostly catch-all, therefore unverifiable by other services. For instance, the RampedUp mail server is Office 365 and is set up as catch-all, so any email address at the RampedUp.io domain would be accepted, such as 

donald.duck@RampedUp.io, mickeymouse@RampedUp.io or who.email.address@RampedUp.io. 

Why do catch-all emails exist?

Initially, webmasters used catch-all servers to prevent emails from being lost. Erroneous addresses were redirected to a generic “catch-all” mailbox. This mailbox could be reviewed periodically to ensure that no important messages went missing.

Catch-all servers make it easier for spammers to bombard a domain with unsolicited messages. For this reason, catch-all mailboxes today tend to be overloaded with spam, which can make them functionally useless and prone to be over quota. 

The risks of catch-all emails

There are a few ways that catch-all servers can cause you problems:

  • Increased Bounce Rate – Unpredictable bounces are the biggest risk to your sender reputation and the main reason to be extremely cautious.
    • Some servers may automatically bounce (hard bounce) messages after initially accepting them.
    • Catch-all mailboxes frequently go over their quotas, resulting in additional bounces.
  • Unopened Messages – Catch-all email folders may not be monitored regularly and can even be configured to automatically delete messages to non-existent mailboxes. Expect a lower than average open rate.
  • Email Service Providers – Most email service providers have very low tolerance for bounces; so if you use an ESP be very cautious with catch-all emails, especially if they are from an unknown source, to avoid having your account suspended. 
June 8, 2019 / No Comments /  

RampedUp Announces Industry Veteran as New Chief Sales Officer

Liz Miller

ATLANTA, Georgia – May 15, 2019—RampedUp, a leading provider of global sales and marketing data, today announced that Liz Miller has joined as Chief Sales Officer. Liz brings more than 20 years of data sales, customer success and retention at leading software companies such as Synthio, LocumTenens, and CareerBuilder.

“We are very excited to have Liz join RampedUp as our Chief Sales Officer. Liz has deep experience in developing best-in-class, innovative sales processes and has a proven ability to drive significant revenue growth through her commitment to customer success. She is an excellent sales leader for the next phase of RampedUp,” said Scott Miller, RampedUp’s Founder. “I’m pleased with the progress we’ve made over the last several quarters and I’m excited about the contributions Liz will make to the success of RampedUp.”

“I am very happy to be joining the RampedUp team at this important time for the company,” said Liz Miller. “With ZoomInfo and Data.com going away this year – buyers are looking for effective solutions for their data initiatives. With personal, professional, and historical data on
300 Million global contacts – we are uniquely qualified to help enterprise companies.”

Liz brings over 20 years of experience in enterprise software. Most recently she was Vice President of Enterprise Sales at Synthio, a contact data provider for marketing automation companies

About RampedUp: RampedUp is an integrated Sales and Marketing tool where our data is the difference. Our customers depend upon us because they need the most accurate data available for data hygiene or list building. We work inside of Salesforce or provide the ability to generate lists for export.  

May 15, 2019 / No Comments /  1

The 6 Biggest Obstacles Facing Sellers Today

Sales Tech – The advent of tools like Outreach.io have automated demand generation to the point of absurdity and our buyers are the ones pushing back. Robo Dialers and Automated Emails have put up a wall of resistance that is hard to overcome with traditional techniques.  The result, silence.

GDPR – As of May 25, 2018 – the game is changed.  Companies must obtain the opted-in consent to email buyers in most European countries.  Canada has CASL with many of the same concepts of limiting solicitations.  This is certainly a blow back to the above statement that it is just too easy to blast a batch of emails.

LinkedIn – It was bound to happen, Microsoft has its fingerprints all over LinkedIn.  I receive just as many unsolicited InMails as I do Emails that are trying to be authentic, but I have a trick.  I put my first initial in my name (M.) that is captured in a bulk send as M. Scott for my first name.

Artificial Intelligence – AI presents itself in sales in the form of automated web chat, emails, or voice mails.  One of our clients has created an AI for sales management – so it isn’t just the front lines.  If your job can be done by a robot – then you need to focus on the piece that cannot as this functionality grows.

Outsourcing – When I receive calls from what I think is San Francisco, Boston, or New York I get a excited (415 / 617 / 212 area codes) However, when I hear a delay and someone from a what sounds like an obvious call center asks if M. Scott is available I realize I have been duped. My guard is obviously up for the next call.

Too Much Information – Sales people provide demonstration, pricing, use cases, and competitive differentiation as a value-add in the sales process. Today – almost all of this can be found online.  Just search YouTube for a product demo, the website for customer and pricing data, and G2 Crowd for competitive details.

 

May 10, 2019 / No Comments /  

RampedUp Named A High Performer in Sales Intelligence, For Spring 2019 by G2 Crowd

ATLANTA, Georgia April 19, 2019 – RampedUp, a leading provider of human validated direct dial contact data, today announced their position of High Performer in Sales Intelligence for Spring 2019 by G2 Crowd.

“Rankings on G2 Crowd reports are based on data provided to us by real users,” said Michael Fauscette, chief research officer, G2 Crowd. “We are excited to share the achievements of the products ranked on our site because they represent the voice of the user and offer terrific insights to potential buyers around the world.”

“This is the second year in a row we have been recognized by our users and by G2 Crowd. We are proud of what we have done and look forward to doing more. Our industry is going through a lot of change – from Data.com and ZoomInfo going away to regulations in Europe and California – our customers need a partner in the industry they can trust.” said Scott Miller, Founder of RampedUp.

About RampedUp – RampedUp is an integrated Sales and Marketing tool created to provide Human-Validated Direct-Dial contact data. Our customers depend upon us because they need the most accurate data available and our Human Validated records are guaranteed 95% accurate. We work inside of Salesforce or provide the ability to generate lists for export.

April 19, 2019 / No Comments /  

Creating Ice Breakers

Ice Breakers are personalized snippets of demand generation content designed to incorporate your sales process and RampedUp’s robust understanding about the account / prospect. They can be found on the last tab of the BattleCard or on the My Leads.

Admins can tailor this content and can use tokens by keying the @ symbol to prompt a menu. The below is the token menu:

  • Contact First Name – 
  • Contact Last Name
  • Contact Title 
  • Company Name – the name of the company the contact works for or is populating the BattleCard
  • First Name – RampedUp user’s first name
  • Last Name – RampedUp user’s last name
  • Trigger Event Headline – The most recent news headline for this company
  • Customer 1 – Your most recent customer from Opportunities that is within the same industry
  • Industry – The industry of the company
  • Title 1 – First title from Decision Makers table
  • Title 2 – Second title from Decision Makers table
  • Title 3  – Third title from Decision Makers table

Icebreaker #1 – Use Cases 

Since @<Company Name> and our most recent customer @<Customer 1> are both in the in the @<Industry> industry, I thought I would reach out and share why they came on board. We worked with their @<Title 1>, @<Title 2>, and @<Title 3> to really understand their business, it is what differentiates us. I will have the @<Customer 1> use-case prepared for a call if you are free early next week.

Icebreaker #2 – Triggering Event 

I saw that @<Company Name> was in the news recently: @<Trigger Event Headline>

We work with growing companies like @<Customer 1> in the @<Industry> industry. With the recent news, it looks like a good time to share how we are helping titles such as @<Title 1>, @<Title 2>, and @<Title 3> reach their goals. Are you free for a quick conversation early next week?1

Icebreaker #3 – Competition 

I was researching @<Competitor 1> in the @<Industry> industry and came across @<Company Name>. I saw that @<Company Name> was in the news recently: @<Trigger Event Headline> so I wanted to introduce myself and my company.

If you are you looking for a competitive advantage against @<Competitor 1>, we can help. We help companies like @<Customer 1> reach their goals and would like to do the same with you. Are you free early next week?

Icebreaker #4 – Installed Technologies 

I have done some research on @<Competitor 1> and the decision making process the @<Title 1> did evaluating @<Installed Technology 1> and wanted to share some insights. Are you open to quick conversation on how we helping companies like @<Competitor 1> in the @<Industry> industry improve upon their experience with @<Installed Technology 1>? Are you free to speak early next week?

April 19, 2019 / No Comments /