On May 4th, 2019 Salesforce.com will stop selling Data.com Connect – you can read more about the product retirement here. The big question is why would they walk away from $142,000,000 acquisition? There are a couple of reasons:
- LinkedIn: The individual themselves are a better source of the truth than the data swapping methodology that created Data.com. Social media outlets like LinkedIn were proving to be a better version of the truth than salespeople swapping old records. And that is important when you consider that B2B Data Expires at a 3% Rate Per Month according to Hubspot
- Account Based Marketing puts a premium on targeted communication to companies and buyers that fit your ideal company profile. Long gone are the days of buying lists of hundreds of thousands of records and sending out an unsolicited email.
- GDPR – or the European Union’s General Data Protection Regulation. The law is quite punitive and happens to take effect the same month. The law requires businesses to show opted in consent before you solicit them – and since consent cannot be passed from one business to another this hampers list acquisition.
As a result – RampedUp is matching all Data.com credits. The program is super simple, we will give you as many credits as are in your data.com account provided you are a RampedUp customer with the same or greater amount. As example – you have 5000 credits from data.com today. You become a customer of RampedUp for 5000 credits and we will then add 5000 additional data.com credits to your account for a total of 10,000.
Our interface has the same look and feel as data.com with a CSV outputs of contact data. We offer Human Validated and Direct Dial data as well with accuracy rates from 95-98%. Check us out before it is too late.