Problem: New Sellers do not know who your competitors are, how to defeat them or overcome their strategically placed roadblocks.
Solution: A one-stop / self-publishing repository of known competitors with positioning, messaging, relevant wins and trigger events
Competitive Edge combines all of your known competition and places them side by side for ease of use. Competitive Edge is self-populating from social profile pages, recent headlines, as well as wins stories against the competitor. These relevant use-cases expose how the competitor was defeated directly from the mind of the winning sales person. We provide a vehicle for the most effective competitive positioning and value propositions from realworld, battled-tested sellers.
We also provide clarity in how your competition is positioning themselves against you and guidance to navigate around these nasty landmines. Our Third Party Resource section gives quick access to employee and customer reviews, market share, and competitive landscape. There is also the ability to provide company specific links.
Establishing competitive differentiation is difficult in a sales process. Most often the buyer has done their own research before contacting your organization and your competitors make claims that neutralize your competitive advantages. Sellers aren’t armed with the tools to establish any unique differentiators. Without an anchor to distinguish companies, new sellers resort to the only thing they can differentiate – price.