Sellers are 147% more likely to set an appointment if they call their prospect directly. That is why it is almost a wasted campaign without appending direct dial phone numbers. Calling without it, sellers will get lost in the phone tree or redirected from a gatekeeper to leave a voice mail – much less connect with the prospect.
The average lead costs a B2B company over $1,000 and far less than 50% of those convert. Smart sellers are increasing their odds by appending direct dials phone numbers.