Technographics

We help our customers understand the technologies companies use to run their business. This type of intelligence is called Technographics and can be used for market analysis, competitive intelligence, or a go-to-market strategy. Below are some sources of great technographic signals.

Job seekers share their employment experience and the technologies they used to showcase their skill level. Review sites are also a great source of information as users share and rate their experience with the technology. YouTube provides customer testimonials that serve as a great source of technographic intelligence 

When companies advertise for certain positions, they will list skill requirements that are often directly tied to a specific technology. This can also help us understand if the companies are using different technologies in different areas of the world. 

RampedUp provides New Alerts that act as Trigger Events for new sales opportunities. Oftentimes, companies will publicize new partnerships, distributors, or customers for earned media. Larger technologies will promote attendees of their user conference.

Websites are built on HTML code. We mine HTML Code on over 18 million websites to find all the technologies it is built with. We also search web pages that share customer use cases, case studies, testimonials, and logos. 

1. Accounting and Finance: example Workday, Concur, QuickBooks 

2. Advertising: example MediaMath, TradeDesk, LiveRamp 

3. Audio, Video, Graphics: example Autodesk, Adobe, BrightCove 

4. Communication and Collaboration: example Zoom, DropBox, Workfront 

5. Customer Service: example ZenDesk, ServiceNow, LivePerson 

6. Data Management: example MongoDB, Snowflake, NetApp 

7. DevOps: example GitHub, Netlify, Amazon AWS 

8. E-Commerce: example Shopify, Magento, OpenCart 

9. Health: example Healthgrades, IBM, ZocDoc 

10. Human Resources: example ADP, Ultimate Kronos Group, ZipRecruiter 

11. Intelligence and Analytics: example MixPanel, Tableau, KISSMetrics 

12. IT Infrastructure: example Cisco, Red Hat, Rackspace 

13. Legal Software: example LexisNexis, Recommind, Carta 

14. Marketing: example Hubspot, Terminus, 6Sense 

15. Operations: example NetSuite, Oracle, SAP 

16. Programming: example PhP, Java, Ruby 

17. Sales: example Salesforce, Outreach, Calendly 

18. Security: example Symantec, Mimecast, Juniper Networks 

19. Vertical Industries: example Blackbaud, Cvent, Your Membership 

20. Web Tools and Plugins: example Wordpress, Wix, Weebly