Technographics

Social Media: Job seekers use social medial to share the technologies they used to showcase their skill level. This is often delineated in an experience description with the tools, software, or platforms that were key to their job. 

Job Postings: When companies advertise for certain positions, they will list skill requirements that are directly tied to a specific technology.  

Case Studies: We search corporate websites that share customer use cases, case studies, testimonials, and success stories. 

Press Releases: Companies will publicize new partnerships, distributors, or customers for earned media. Larger technologies will promote attendees of their user conference 

Meta tags: Some technology vendors include meta tags in their HTML code that provide information about the technology they offer. For example, a website might include a meta tag that specifies the content management system (CMS) used to build the site, such as WordPress or Drupal.

Script tags: Script tags in HTML code can also provide information about the technologies used on a website. For example, a website might include a script tag for Google Analytics or Facebook Pixel, indicating that those technologies are in use on the site.

CSS Class Names: The class names used in a website's CSS code can sometimes provide clues about the technologies used on the site. For example, a website built with the Bootstrap framework will often include CSS class names that begin with "bootstrap-", indicating that the site is built with that framework.

HTML Element Names: The names of HTML elements used on a website can also provide insights into the technologies used on the site. For example, a website that includes a lot of "video" or "audio" elements is likely using a video or audio player technology.

Subdomains: Many companies will host a secure version of their software specifically for a customer under a named sub-domain.  These sub-domains directly link the technology to the customer