B2B Marketers want to take advantage of Digital Advertising but are limited in how effective they can be. Tools like Facebook and Google do not have traditional B2B segmentation like Title, Industry, and company size. Audiences are built with consumer segmentation points or look alikes that are not professional. LinkedIn has professional segments to generate an audience, but they do not have a way to recognize a custom audience because their contacts are associated with personal email addresses.
B2B Marketers can use RampedUp for Custom Audience building that Digital Advertisers can accept. This process has been called “onboarding” by companies like LiveRamp and is very costly. Now, RampedUp customers can avoid costly onboarding fees for Digital Advertising and still use us for Data Hygiene and List Building. Building a list of professional buyers that have personal email addresses is a core competency of RampedUp. This list can be used to build a custom audience in social media or display advertising.