A Better Way to Validate Email Addresses
Email Validation is a 40 year old technology. The process of one email server communicating with another email server to see if it will accept an email address was once the very best way to validate an email before you sent it. Today, however that process is not as binary.
There's a problem with this method - standard SMTP negotiation has never been able to provide a validation status on Catch All emails or email servers using Grey listing techniques. Using standard SMTP negotiation alone, you receive no more information on the validation status of Catch All, unknown and Grey listed emails than you had prior to running your list.
RampedUp searches hundreds of millions of websites to see if an email address is published, how often, and when. It truly is a better way to validate B2B email addresses.
The process starts by identifying duplicates, web-mail and role-based email addresses not assigned to a professional. We then separate CATCH ALL emails from the ones that can be validated. The ones that can be validated are put through a grey listing process where servers that need information to validate an email are provided it. The CATCH ALL emails are assigned a Web Source and a Pattern Match to identify records that conform to the email naming pattern.
As a result, harmful email addresses are removed, UNKNOWN responses due to Grey Listing are down and CATCH ALL email addresses with a Web Source are given a higher level of confidence. RampedUp is excited to provide this service as part of our platform for our list building and data appending solutions.
