The web_identity array provides a reliable way to connect a company’s historical, social, or anonymized web assets to its current corporate identity.
Redirects are particularly valuable because older domains often remain active after a company has been acquired, merged, renamed, or consolidated into a parent organization. By capturing both the original URL and its current destination, RampedUp can preserve the relationship between legacy company records and the surviving business rather than treating them as unrelated entities.
This is especially important for marketers working with older contact and account data. A contact may still be associated with a former employer domain, an acquired brand, or a company name that no longer operates independently. Without redirect intelligence, those records may appear outdated, invalid, or disconnected from the current account. Mapping the legacy domain to the current company allows marketers to maintain continuity across CRM, marketing automation, advertising, and identity-resolution systems.
web_identity.canonical_url: Preferred URL designated by <link rel="canonical"> to prevent duplicate content and consolidate search rankings
web_identity.parked_domains: List of parked domains associated with the company due to expiration, resale, or inactivity
- web_identity.parked_domains.last_resolved:Original domain name configured to redirect to a parked page
- web_identity.parked_domains.redirected_to:Destination page or hosting URL where the parked domain resolves
- web_identity.parked_domains.source: Most recent date the parked domain redirection was verified
web_identity.redirected_urls: List of known shortened URLs associated with the company
- web_identity.redirected_urls.last_resolved:Shortened URL string (e.g., custom domain shortener or third-party service link)
- web_identity.redirected_urls.redirected_to:Most recent date the shortened URL successfully resolved
- web_identity.redirected_urls.source: List of redirected URLs indicating an underlying corporate affiliation or domain ownership
web_identity.shortened_urls: Origin URL prior to redirection
- web_identity.shortened_urls.last_resolved:Destination URL resulting from the redirection
- web_identity.shortened_urls.url: Most recent date the redirection was verified active
web_identity.social_platforms: List of official company presence links on multi-tenant third-party platforms
- web_identity.social_platforms.domain: Domain name of the hosting platform (e.g., facebook.com, x.com, youtube.com)
- web_identity.social_platforms.last_seen: Full URL to the company's profile page on the platform
- web_identity.social_platforms.url: Most recent date the profile link was verified active
As redirects and web destinations are rechecked over time, the same data can also support ongoing record maintenance. When a legacy domain begins resolving to a new corporate website, RampedUp can update the associated company record, preserve the historical relationship, and help users refresh account ownership, company hierarchies, and contact affiliations without losing the original source data.
