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How does the Great Resignation impact B2B Contact Data?

· 1 min read

The Great Resignation is an informal name for the widespread trend of a significant number of workers leaving their jobs during the COVID-19 pandemic. The Great Resignation is typically discussed in relation to the US workforce but the phenomenon is international. According to the U.S. Department of Labor, during the months of April, May, and June 2021, a total of 11.5 million workers quit their jobs.

Traditionally, turnover impacts B2B data at a 2% rate per month pre-pandemic. Now with the Great Resignation, that number is at 4%. Stated otherwise - B2B Contact Data is now expiring at a 2X rate than before the pandemic.

You may think this is just a phenomena for younger or more transient workers. However, according to the Harvard Business Review, employees between 30 and 45 years old have had the greatest increase in resignation rates, with an average increase of more than 20% between 2020 and 2021. You may also think that this is a short term fad however, surveys show anywhere from 25% to upwards of 40% of workers are thinking about quitting their jobs.

Now, more than ever, it is important to identify contacts that have moved on to other jobs and either follow them or find their replacement. That is a big part of RampedUp's Data Appending solution. Here is a quick peak:

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