Personal Email Addresses can be difficult for B2B Marketers. The concept of crossing the B2C / B2B barrier may feel like you are crossing the Fourth Wall of Marketing – but it really is just an extension of a data enrichment policy most marketers are already using today.
The number 1 use case is append professional information from Online Forms completed with a Personal Email Addresses. After all, you are a B2B marketer and an online form was completed with a personal email address alone. You need to qualify this person based on your ideal customer profile and there is no way to do this unless you find out more about this person using the only data you have on them. If you allow for personal email addresses on your Lead Gen Forms - then you are going to have difficulty qualifying these leads. Most web browsers auto populate forms with personal email addresses for ease of use.
LinkedIn Lead Gen Form is a perfect example: "Lead Gen Forms come pre-filled with accurate LinkedIn profile data, letting members send you their professional info with just a couple of clicks." The user stays inside of LinkedIn and converts without the hassle of completing a form on your website. The only issue is they rarely provide their business email address.
By converting personal email addresses to professional data you can qualify and route leads to the appropriate people within your organization for follow up. RampedUp can help you find the professional identity and contact data of these leads.
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