At RampedUp, we follow technologies like the ones represented in the Marketing Technology Landscape and the companies that are using them. This is done by matching up job posting, user forums, resumes, or going to the website itself. There are nearly 10,000 Martech companies represented over 49 categories. This is a deep dive into one of them.
eCommerce Platforms & Carts - 2,690,384
Top technologies in this space:
Shopify - 536,546 companies using this technology
Shopify is the leading cloud-based, multi-channel commerce platform designed for small and medium-sized businesses. Merchants can use the software to design, set up, and manage their stores across multiple sales channels, including web, mobile, social media, marketplaces, brick-and-mortar locations, and pop-up shops. The platform also provides merchants with a powerful back-office and a single view of their business.
WooCommerce - 1,242,836 companies using this technology
WooCommerce is a customizable, open-source eCommerce platform built on WordPress
eCommerce software allows merchants to display a product catalog and conduct transactions online. Most eCommerce transactions are B2C (business-to-consumer). Some also support more complex B2B (business-to-business) transactions with contract negotiation features, for example. There are two general types of eCommerce platforms: hosted and self-hosted open source:
- Hosted eCommerce solutions, which are cloud-based and billed monthly, tend to be more stable and user-friendly.
- Self-hosted eCommerce solutions are more advanced, customizable, and free.
- Trust Radius
Follow the rest of the Marketing Technology Landscape technologies and the companies using them here. We will detail all 49 categories.