As you may be aware, the 2022 Marketing Technology Landscape was released to help people in the Marketing space understand just how rapidly we are growing. There are nearly 10,000 Martech companies represented over 49 categories. The below graph represents the number of technologies represented in each category.
Here is a downloadable list of all 9,932 technologies by Category.
At RampedUp, we follow technologies like the ones represented in the Marketing Technology Landscape and the companies that are using them. This is done by matching up job posting, user forums, resumes, or going to the website itself. Below are the counts of companies using the technologies in each category. Click on the Category to get more information about the companies using the technologies in the space.
- Sales Automation Enablement & Intelligence - 371,132
- eCommerce Platforms & Carts - 2,690,384
- Social Media Marketing & Monitoring - 210,091
- Marketing Automation & Campaign/Lead Management - 1,771,800
- ABM (Account Based Marketing) - 2,810
- Talent Management - 78,963
- Content Marketing - 173,714
- CRM (Customer Relationship Management) - 320,627
- Customer Experience Service & Success - 374,095
- Business/Customer Intelligence & Data Science - 9,283,627
- Events, Meetings & Webinars - 56,768
- CMS & Web Experience Management - 4,633,579
- Mobile Marketing - 9,235
- Collaboration - 148,006
- DMP (Data Management Platform) - 58,523
- Display & Programmatic Advertising - 636,870
- eCommerce Marketing - 19,248
- Live Chat & Chatbots - 79,755
- Projects & Workflow - 60,067
- Email Marketing - 242,491
- Interactive Content - 525,620
- Audience/Marketing Data & Data Enhancement - 328,616
- Optimization Personalization & Testing - 234,653
- Retail, Proximity & IOT - 47,624
- Advocacy Loyalty & Referrals - 2,719
- SEO (Search Engine Optimization) - 4,020,292
- Video Marketing - 62,372
- Ipaas Cloud/Data Integration & Tag Management - 2,858,137
- Community & Reviews - 8,237,931
- Dashboards & Data Visualization - 131,549
- Call Analytics & Management - 3,730
- Marketing Analytics Performance & Attribution - 611,247
- Print - 2,035
- Mobile Apps - 58,592
- Mobile & Web Analytics - 11,511,869
- Influencers - 36,532
- Channel Partner & Local Marketing - 1,948
- Governance Compliance & Privacy - 15,228
- Affiliate Marketing & Management - 1,113
- Search & Social Advertising - 19,623,760
- Customer Data Platform - 128,067
- PR - 2,266
- Native/Content Advertising - 1,594,006
- Budgeting & Finance - 22,761
- Video Advertising - 2,408,843
- Vendor Analysis & Management - 977
- Product Management - 89,084
- Agile & Lean Management - 9,883
- DAM & MRM & PIM - 218,544
If you are a subscriber to RampedUp, we can provide the technologies, companies and decision-makers that make up this list.