September’s contact file delivery shows growth in terms of coverage within existing products but new products as well.
Here is September’s data dictionary with counts.
Our latest product from the Email Exhaust Exchange is called Email Open IP. As Google allows consumers to opt-out of the cookie pool, we have been asked to purpose our email open data for identity resolution. By analyzing hundreds of millions of successful deliveries, we can assign IP addresses to corporate domains and a confidence rating. Email Open IP will be premium field on the company table showing the known IP Addresses from email opens in an array and a confidence score. The confidence score will be LOW / MEDIUM / HIGH based on the signal strength, domain to IP uniqueness, and DNS look up. Email Open IP is a key component of identity resolution suite.
We are also adding technologies as a premium field to the company database. We have kept technologies and company databases separate because the build cycles were separate but that has recently changed. As a result, the two products can be joined into one with technologies as an arrayed field on the company database. This is only available in JSON format due to the complexity of technology data.
In the application, we introduced hourly monitoring for Mergers and Acquisitions / Earnings, Performance, Dividends in Alerts. While we have had these alerts within the database for some time we haven’t had hourly monitoring. This is the fourth Alert Type that we are monitoring on an hourly basis, joining Funding and Personnel Alerts.
We are currently in process of adding Personnel Alerts data to the Contact Database on a daily basis. That would mean almost all the Personnel Alerts would be reflected as a job change on the Contact RUID record and assigned a new company RUID in necessary. The contact will have a new Last Updated Date / Job Title / Job Start Date / Recently Changed Jobs flag as well as the firmographic details of the employer. This data will find its way into the Flat Files, but we plan on making a daily feed available for those looking for job change data between flat file deliveries.