This September, we are pleased to announce our total contact universe grew by 697,938 records with 129,884,268 contacts updated.
September Data Dictionary with Counts
Contact Personal Email Addresses grew by 8,633,806 bringing the total number of contacts with a personal email address to 121,664,322. This field is very important to append advertising data / ID's to professional contact records as most AdTech identifiers are associated with personal email addresses. Mobile phones increased by 485,510 in September.
The Contact Professional Email Addresses grew as well, by 3,302,869 bringing the total number of contacts with a professional email address to 163,865,018. Of this number, 66,293,098 have a VALID email validation status. Next Month, we will introduce a field entitled "modelled email address." While similar to "professional email address" it will be separated because it will not have an email validation status assigned. Of course, customers are welcome to purpose this new field as they see fit, but the intended use case is to provide a field for an unvalidated email address for the current employer that can be used for appending - not sending.
For company data, we are introducing a new field entitled "email domain" to also help with data appending. 63,928,955 company records will have an email domain and most often, we will confirm the email domain and website are the same. However, on rare occasions, a company's website and email domain are not the same and this field will link the two.