Transiency: B2B Contact data expires 24-36% rate per year – Hubspot. Its hard to keep up with everyone who is moving on.
Relying on Email Validation: 50% of Email Addresses won’t bounce because they are Accepts All Servers
Sales people: 15% of inaccurate data is due to misspellings, abbreviations, or acronyms
Form Fills: Up to 70% of Online Forms are purposely incorrect – subscribers want the information but don’t want solicitation
List Buys: Contact compilation takes up to 15 months to produce
- Tax Records / Credit Bureaus / Trade Associations / Outsourced teams need months to compete one record
Too Many tables: Salesforce.com has independent Contact, Account, and Lead tables often leading to redundant or mismatched data.