10 Reasons to Clean your Contact Database

Per Hubspot, B2B Marketing Data expires at a 24% – 36% rate per year. The impact that has on marketing is severe – namely in the form of much lower performance and inbox placement. The remedy: clean your database with RampedUp Global’s ADVANCE Hygine tool. Here are 10 reasons why:

1. Identify contact that are covered by Opt-In Marketing legislation such as the GDRP / CASL / CCPA.
2. Update old, incomplete, and inaccurate data that creeps inside your database.
3. Add contact location data to support field marketing efforts
4. Turn those free mail accounts into actual B2B intelligence
5. Normalize key fields like industry and title for better reporting and segmentation.
6. Quickly route inbound leads to the appropriate seller with complete information.
7. Breathe new life into stagnate lists with unique fields such as Skills
8. Stay within database limitations keeping only the freshest and most up-to-date contacts.
9. Shorten web forms to increase conversion.
10. Identify harmful email addresses that can lower your deliverability