As we wind down 2022, some marketers are faced with a Use It or Lose It proposition for their marketing budget – meaning that their marketing dollars will be reallocated if they aren't spent this fiscal year. As easy as a decision that might be for some, there are pros and cons to weigh when it comes to spending a budget under a time crunch.
Use It: Future Budget - If you allow your marketing budget to go unused, then you have ostensibly proven that you can be effective coming under budget. That will most likely result in a lower budget next year which would limit your marketing efforts in 2023. Consider using these funds on projects that are important – but perhaps not that immediate.
Ten Reasons to Clean your Contact Database
Lose It: Fiduciary Responsibility - As a steward of the company’s resources, simply spending money without an immediate need may not put you in the best light amongst your peers. Additionally, with the year ending, it may also just be too much to add another spinning plate to your workload.
Data Hygiene:
Whether you are considering a year-end project or not, we recommend a Data Health Check to gauge just how much you might need cleansing or data enrichment. B2B contact data expires at a 30% rate per year according to Hubspot, so it might make sense to see the impact time has had on your B2B Data.
- Personal to Professional We find professional information from people that complete online forms with their personal email address. This helps identify and qualify inbound leads. Here are 4 additional reasons to bridge the B2C / B2B gap.
- Cleansing By combining email and contact validation – RampedUp can identify harmful contact records within your database. This will improve inbox placement and deliverability.
- Recovery RampedUp can identify the old records in your database and inform you where they are working today. This is a great way to find old customers that have moved to a new company.
- Net New Contacts Our global database can help you find your exact buyer within your target market. Our suppression technology will ensure you don’t pay for records you already have today. Check out our data dictionary
- Account Based Marketing You know the accounts and titles you want you just don’t know their names and contact details. RampedUp can provide a targeted list of buyers within your targeted accounts.
Speak to a specialist to learn more about a Data Health Check.