At RampedUp, we follow technologies like the ones represented in the Marketing Technology Landscape and the companies that are using them. This is done by matching up job posting, user forums, resumes, or going to the website itself. There are nearly 10,000 Martech companies represented over 49 categories. This is a deep dive into one of them.
ABM (Account Based Marketing) - 2,810
Top technologies in this space:
Demandbase - 935 companies using this technology
Demandbase is an account-based marketing, advertising, sales intelligence and data company. Its products provide business-to-business companies sales and marketing support that helps users discover, manage, and measure target audiences.
Terminus - 824 companies using this technology
Terminus is the most complete ABM platform available. Find the right audiences, get relevant messages in front of them across every channel, measure performance on key metrics, and stay aligned with your sales team through the entire revenue journey – all from one place.
Triblio - 80 companies using this technology
Triblio's account based marketing solution unifies inbound and outbound marketing with sales. Our platform allows clients to run targeted ads, web personalization, and sales triggers to generate demand from their most important target accounts.
ABM (Account Based Marketing)
Account-based marketing (ABM) software realigns marketing and sales departments away from general branding and lead generation strategies by identifying quality target accounts prior to implementing a tailored marketing strategy. ABM software offers tools to automate and reduce the lengthy process of identifying prospects and dedicating the right resources to nurture the most promising accounts.
ABM software enables users to generate highly qualified leads, craft personalized buying journeys, increase customer lifetime value, and build further opportunity for in-pipeline accounts. ABM allows users to combine prospect data with real-time customer experience technologies to facilitate an account-based marketing strategy. This enables organizations to align marketing and sales teams toward the company’s goals. ABM software can be used to acquire new accounts, nurture existing and promising accounts, and expand and grow enterprise accounts.
Some ABM products can integrate with third-party sales and marketing applications, such as marketing automation platforms and customer relationship management, or CRM software, to better target and prioritize communications with key accounts. - G2 Crowd