RampedUp helps our customers understand the technologies companies use to run their business. This type of intelligence is called Technographics and can be used for market analysis, competitive intelligence, or a go-to-market strategy. The problem that many face, however, is that there are as many acronyms as there are technology segments it would seem. We put together this list of acronyms you should know to help sort it all out.
All Flash Arrays - AFA
Artificial intelligence - AI
Application Programming Interface - API
Advanced Planning and Scheduling - APS
Advanced Threat Protection - ATP
Business-to-Business - B2B
Business-to-Consumer - B2C
Bounce Rate - BR
Customer-to-Customer - C2C
Content Delivery Network - CDN
Customer Data Platform - CDP
Contract Lifecycle Management - CLM
Cost Per Click - CPC
Customer Resource Management - CRM
Customer Relationship Management - CRM
Customer Revenue Optimization - CRO
Conversion Rate Optimization - CRO
Corporate Social Responsibility - CSR
Click Through Rate - CTR
Desktop as a Service - DaaS
Data Center Infrastructure Management - DCIM
Data Health Analysis - DHA
Digital Experience Monitoring - DEM
Digital Employee Experience - DEX
Data Management Platform - DMP
Digital Rights Management - DRM
Data Subject Access Request - DSAR
Digital Experience Platform - DXP
Enterprise Content Delivery Network - eCDN
Enterprise Content Management - ECM
Help Authoring Technology - HAT
Hyperconverged Infrastructure - HCI
Hypertext Markup Language - HTML
Hypertext Transfer Protocol - HTTP
Ideal Customer Profile - ICP
Infrastructure as a Service - IaaS
Infrastructure as a service - IaaS
Integrated Development Environments - IDE
Internet protocol - IP
Integrated Revenue Customer Management -IRCM
Internet Service Provider - ISP
IT Resilience Orchestration Automation - ITRO
Keyword Effectiveness Index - KEI
Landing Page Optimization - LPO
Marketing Technology - MAR Tech
Master Data Management - MDM
Manufacturing Execution System - MES
Multi-level Marketing - MLM
Machine Learning Operationalization - MLOps
Message Queue - MQ
Managed Workplace Services - MWS
Network Attached Storage - NAS
Objectives and Key Results - OKR
Operating System - OS
Cloud Platform as a Service - PaaS
Platform as a service - PaaS
Product Data Management - PDM
Privacy Impact Assessment - PIA
Pay-per-click - PPC
Public Relations - PR
Push-To-Talk - PTT
Remote Monitoring & Management - RMM
Revenue Operations & Intelligence - RO&I
Robotic Process Automation - RPA
Recruitment Process Outsourcing -RPO
Software as a Service - SaaS
Software Asset Management - SAM
Supervisory Control and Data Acquisition - SCADA
Systems Development Life Cycle - SDLC
Search Engine Marketing - SEM
Search Engine Optimization - SEO
Search Engine results page - SERP
Simple Mail Transfer Protocol - SMTP
Total Addressable Market - TAM
Telecom Expense Management -TEM
Unified Endpoint Management - UEM
User-Generated Content - UGC
User Interface - UI
Unique Visitors - UV
User Experience Design - UX
Value Added Reseller - VAR
Virtual Desktop Infrastructure - VDI
Variable Data Printing - VDP
Video Platform as a Service - VPaaS
Virtual Private Cloud - VPC
Virtual Private Network - VPN
Virtual Private Servers - VPS
eXtensible Markup Language - XML