Oracle's acquisition strategy has been central to its growth, particularly in diversifying its offerings from being primarily a database company into a full-fledged cloud computing and enterprise software powerhouse. Oracle uses acquisitions to expand its technological capabilities, broaden its customer base, and enter new markets. Here are some of its most notable acquisitions:
AddThis
On January 5, 2016, Oracle announced that it signed an agreement to acquire AddThis, a leading provider of publisher personalization, audience insight and activation tools that powers 15 million websites and enables unmatched audience segment quality, scale and insight.
Adi Insights
On May 6, 2022, Oracle announced that it has entered into an agreement to acquire Adi Insights. Adi Insights is a leading provider of workforce management solutions. The acquisition will bring overtime management, time capture, demand forecasting and shift scheduling capabilities to SuitePeople, NetSuite’s human resource management solution.
Cerner
On June 8, 2022, Oracle’s acquisition of Cerner became official. With the addition of Cerner to Oracle Health’s portfolio, we will advance how health happens by providing secure and reliable solutions that deliver better health insights and people-centric experiences.
CrowdTwist
On October 2, 2019, Oracle announced it signed an agreement to acquire CrowdTwist, the leading cloud-native customer loyalty solution to empower brands to offer personalized customer experiences. The CrowdTwist solution offers over 100 out-of-the-box engagement paths, providing rapid time-to-value for marketers to develop a more complete view of the customer.
DataFox
On October 22, 2018, Oracle announced that it has signed an agreement to acquire DataFox, whose cloud-based artificial intelligence (AI) data engine and derived business content provide the most current, precise and expansive set of company-level information and insightful data to optimize business decisions.
DataScience.com
On May 16, 2018, Oracle announced it has entered into an agreement to acquire DataScience.com. DataScience customers leverage their industry-leading tools to organize work, easily access data and computing resources, and execute end-to-end model development workflows.
Dyn
On November 21, 2016, Oracle announced that it signed an agreement to acquire Dyn, the leading cloud-based Internet Performance and DNS provider that monitors, controls, and optimizes Internet applications and cloud services to deliver faster access, reduced page load times, and higher end-user satisfaction.
FarApp
On April 6, 2021, Oracle announced that it has entered into an agreement to acquire FarApp. FarApp is a leading provider of eCommerce, logistics, retail and hospitality connectors for Oracle NetSuite. The acquisition is expected to enable a more seamless and unified experience for NetSuite customers.
FOEX
On August 3, 2022, Oracle entered into an agreement to acquire FOEX. The acquisition extends Oracle APEX capabilities by adding a longtime partner that brings deep expertise in modernizing application user interfaces with APEX.
GloriaFood
On June 25, 2021, Oracle completed the acquisition of GloriaFood. The acquisition extends the Oracle MICROS Simphony Cloud POS platform by adding a global online ordering system and marketing solutions to enable restaurants of all sizes to go digital and serve customers directly through the web, mobile, and apps.
Grapeshot
On April 24, 2018, Oracle announced that it signed an agreement to acquire Grapeshot, a provider of brand safety and pre-bid contextual solutions to over 5,000 of the world’s leading marketers. Grapeshot’s Contextual Intelligence Platform enables the rapid creation of highly-customized segments that allow marketers and their agencies to confidently avoid unsafe content and extend global audience reach.
Iridize
On September 20, 2018, Oracle announced that it has signed an agreement to acquire Iridize, a leading enterprise platform for personalized and contextual user onboarding and training for cloud applications.
LiveData Utilities
On March 31, 2020, Oracle announced that it has entered into an agreement to acquire LiveData Utilities. The acquisition extends Oracle Utilities’ Network Management System by adding a long-standing partner that provides leading operational technology (OT) middleware solutions and SCADA capabilities to monitor and control utility equipment while reducing the complexity of real-time systems.
MICROS Systems
On June 23, 2014, Oracle announced that it had entered into an agreement to acquire MICROS Systems, a provider of integrated software and hardware solutions to the Hospitality and Retail industries.
Moat
On April 18, 2017, Oracle acquired Moat, the fastest-growing digital measurement cloud company that uses data and analytics to enhance media for leading marketers and publishers. Moat will remain an independent platform within Oracle Data Cloud, providing trusted measurement, analytics, and intelligence to the world’s largest brands.
NetSuite
On November 7, 2016, Oracle’s acquisition of NetSuite became official, bringing together the reach of NetSuite’s cloud ERP solutions for small to midsize businesses with the breadth and depth of Oracle's enterprise-grade cloud solutions for the back and front office.
Newmetrix
In October 2022, Oracle completed the acquisition of certain assets of Smartvid.io, Inc. (d/b/a Newmetrix). The acquisition included specific intellectual property underlying Newmetrix’s AI-enabled construction safety product suite, which Oracle intends to incorporate into its Construction Intelligence Cloud. Newmetrix’s former CEO/Co-founder and key leaders joined Oracle as part of the acquisition.
Next Technik
On September 25, 2023, Oracle announced that it has entered into an agreement to acquire Next Technik. Next Technik provides field service management capabilities for NetSuite customers, which enable businesses to digitize and streamline scheduling and dispatch and the management of inventory and assets for increased productivity, and customer satisfaction.
Nor1
On November 18, 2020, Oracle announced that it has entered into an agreement to acquire Nor1. The acquisition extends Oracle Hospitality’s OPERA Cloud Suite by adding Nor1’s Merchandising platform that enables hotels to provide personalized offers throughout the guest journey using AI & machine learning.
Oxygen Systems
On June 26, 2019, Oracle announced its acquisition of Oxygen Systems, a NetSuite SuiteCloud Developer Network partner that provides localization solutions to address the complex tax and reporting requirements for companies with operations in Brazil.
RightNow
On October 24, 2011, Oracle announced that it signed an agreement to acquire RightNow Technologies, Inc. RightNow's Customer Service Cloud helps organizations deliver exceptional customer experiences across call centers, the web and social networks.
Sauce Video
On April 27, 2020, Oracle completed the acquisition of Sauce Video, a content creation and sourcing solution that allows companies to collaborate with their employees, customers, and fans. Sauce Video’s solution reduces the complexity and cost of video creation, enabling customers to easily capture, collect, and create videos for a wide range of use cases, including marketing, sales enablement, recruiting, and employee engagement.
Textura
On April 28, 2016, Oracle announced that it has entered into a definitive agreement to acquire Textura, a leading provider of construction contracts and payment management cloud services. Textura offers its cloud services in a consumption model preferred by the engineering and construction industry whereby the companies involved pay based on project activity.
TOA Technologies
On July 31, 2014, Oracle announced that it signed an agreement to acquire TOA Technologies (TOA), adding the leading Field Service SaaS to Oracle Service Cloud and Oracle ERP cloud solutions to deliver effective and timely home- and facility-based customer service.
Verenia
On January 4, 2022, Oracle announced that it has entered into an agreement to acquire Verenia’s NetSuite CPQ business. This acquisition will bring NetSuite customers native configure, price and quote (CPQ) functionality to enable fast and accurate guided selling. Verenia’s non-NetSuite CPQ and CRM product lines and customers are retained by Verenia LLC.
Oracle’s acquisition strategy has transformed the company from a traditional database vendor into a multi-faceted enterprise software and cloud computing leader. By acquiring strategically aligned companies, Oracle has successfully expanded its product portfolio and enhanced its competitive positioning in the global market.