We help our customers understand the technologies companies use to run their business. This type of intelligence is called Technographics and can be used for market analysis, competitive intelligence, or a go-to-market strategy. We mine the public web for signals that help us associate a technology with company.
Social Media
Job seekers use social medial to share their employer's technologies and how they used them to showcase their skill level. Reviews are also a great source of information as users share and rate their experience with the technology. Video Sharing sites like YouTube or Yelp that have customer testimonials serve as a great source of technographic intelligence
Job Postings
When companies advertise for certain positions, they will list skill requirements that are often directly tied to a specific technology. This can also help us understand if the companies are using different technologies in different areas of the world.
Websites
Websites are built on HTML code. We mine HTML Code on over 18 million websites to find all the technologies it is built with. We also search web pages that share customer use cases, case studies, testimonials, and logos.
Press Releases
Companies will publicize new partnerships, distributors, or customers for earned media. Larger technologies will promote attendees of their user conference.