Doug Curling, the former President & COO of ChoicePoint, was quoted as saying, "in the data business, your currency is your currency." Doug's play on words means that the more accurate your data is the more valuable it is to your customers.
At RampedUp, we are providing currency in the form of a new ETLD platform (Extract / Transform / Load / Deliver) to automate our web extraction process for contact, company, and technographic data. This will shorten our build process from 90 to 30 days and result in more data points, updated more regularly, with more information.
Improved Contact Data
Currently, we see updated employment signals on 50 Million records every month but we expect that number to be closer to 200 Million in 2023. This increase in job updates will accompany increased contact fields such as local office address, local phone, email address and mobile phone number.
We are also adding new partners to our email exhaust program to incorporate email delivery and email authentication. With traditional email validation becoming more challenging, we work with partners who share the results so we can validate Catch All and Unknown email addresses.
Between the new employment signals and our exhaust exchange expansion, we expect to exceed 200 Million validated email addresses in 2023.
New Company Data
We are creating a new company data set based on the ETLD functionality from more complete and better source data. Our industries will increase from 140 to 400, with 35 new sectors that will help create more targeted searches. As a result, we are going to have vastly improved NAICS and SIC code designations, employee sizes, and revenue numbers. We are going directly to the company website for contact details, corporate locations, executive bios, press releases, and job postings.
The ETLD process will also be focused on expanding our technology footprint. Currently we follow 8500 technologies but we will be over 50,000 once completed. We will also have very robust segmentation to help find technologies by department, category and sub-category.
Between the new Company data set and our Technographic expansion, we expect to exceed 75 Million Company records in 2023.
The Future of RampedUp
As 2022 winds down and 2023 gets RampedUp - we are committed to supporting the "channel" business model. As our CEO says, we don't have competition - just distribution. As others in our space consolidate or pivot, we have tripled the size of our data team and doubled our investment in infrastructure.
For our flat file customers, we will provide a Self-Service delivery portal with counts and field definitions based on your custom requirements. Our delivery portal will have historical data points such as delivery dates, release notes, and counts of previous files. We will also provide a reporting feature to analyze the data for deliveries.
We have added personnel in account management and technology to facilitate web chat. Our platform can serve as a stand alone tool or can be white-labelled to serve the needs of our agency partners. Our API's have expanded to include bulk search and will continue to grow to support our new company database.
RampedUp understands that "in the data business, your currency is your currency."